Recover more from the trafficyou already buy.
Nova identifies technical losses inside customer-acquisition systems and builds the infrastructure to recover them.
No full-site redesign. No traditional agency retainer. No unnecessary marketing services. Choose the level that matches the opportunity.
One-Second PPC Landing Pages
Stop sending expensive clicks to slow websites.
We build dedicated, one-second landing pages around your highest-value PPC campaigns without replacing your existing website.
Best for: Service businesses and companies with active paid-search campaigns.
- Dedicated one-second acquisition page
- Mobile-first conversion architecture
- Campaign-specific messaging
- Call, form, and conversion tracking
- Deployment and performance testing
Acquisition Performance Program
When you are spending significant money on paid acquisition, small technical losses become expensive.
Nova analyzes your acquisition environment, identifies where paid traffic is being lost, and builds high-performance landing pages around your most valuable campaigns, services, and markets.
We can test them against your existing environment using controlled PPC traffic.
Acquisition Yield Audit
At enterprise scale, technical inefficiency becomes a financial problem.
Nova evaluates paid acquisition across brands, locations, or portfolio companies to identify technical failures that may be suppressing conversion and wasting acquisition capital.
We quantify the potential economic exposure, prioritize the largest opportunities, and provide a roadmap for recovery.
Pre-Acquisition Technical Alpha Analysis
A broken acquisition funnel can look like a weakness. It can also be an opportunity.
Before an acquisition, Nova evaluates the company's digital acquisition infrastructure to identify technical inefficiencies a new owner may be able to correct after closing.
We look for recoverable acquisition yield that may not be reflected in current financial performance.
We do not sell web design.
We find technological inefficiencies that are costing businesses money and engineer the recovery.
Start a ConversationHow Much Paid Demand Reaches a Usable Page?
Your advertising platform confirms the click.
But the customer may still be waiting for the next page to become usable.
Until that page is ready, your purchased demand has not completed the journey.
If the customer leaves during the wait, the opportunity can disappear before it becomes a measurable visit or conversion.
If the usual response is to buy more traffic, you may be sending a larger budget through the same unmeasured delay.
Nova measures that interval, models the potential exposure, and shows where a faster acquisition environment may allow more of the demand you already purchased to arrive.
- See how quickly a paid visitor reaches meaningful, usable content.
- Compare nominal click cost with the modeled cost of successful arrival.
- Estimate how a faster front gate may improve customer opportunity without beginning with a larger advertising budget.
Measure the Gate Before You Buy More Traffic
We do not begin with a redesign recommendation.
We begin with the time your customer must wait before the page can do its job.
You can test this page instead of accepting a performance claim.
We invite the same test on every acquisition environment we deliver.
Then we apply that measurement to the traffic, contract value, and operating economics of your business.
Find Out What Your Current Traffic Can Produce
You do not need to accept another sales claim.
You need a clear performance baseline.
If you are a Private Equity Operating Partner, an Independent Sponsor, or the founder of a high-value medical or emergency-services platform, Nova can conduct a confidential arrival assessment of your active acquisition environment.
We document the measured load experience, state the assumptions behind the model, and show where page delay may be affecting acquisition cost and customer opportunity as well as operating value.
[ Request Your Confidential Arrival Assessment ]
Nova Portfolio Acquisition Performance Program
Recover more value from the traffic your portfolio already owns and purchases.
This is not a website replacement.
Nova installs a high-performance acquisition layer beside the systems your companies already use.
We audit the acquisition infrastructure across an enterprise, identify where visitors and advertising capital are being lost, and deploy independently managed one-second landing environments designed around specific services, markets, offers, and search intent.
Find the Leakage. Prove the Opportunity. Compound the Gain.
01 // Find the leakage.
Measure performance across portfolio websites, campaign destinations, subsidiaries, service pages, location pages, and lead-capture systems.
02 // Prove the opportunity.
Run one controlled acquisition experiment using the same keyword, geography, offer, audience, and budget.
03 // Deploy the system.
Expand the winning one-second architecture across companies, markets, services, and campaigns.
04 // Compound the gain.
Continuously test copy, offers, contact paths, landing environments, and acquisition performance.
A Managed Acquisition System for the Entire Portfolio
- Portfolio, subsidiary, service, and campaign-destination discovery
- Mobile and desktop performance monitoring
- Intent and advertising-message alignment
- One-second landing-page design, development, and managed hosting
- Conversion tracking and acquisition dashboards
- Continuous A/B testing and prioritized experimentation
- Monthly deployment capacity and twelve-hour content-change response
- Quarterly executive value-creation reporting
- Acquisition integration for newly purchased companies
Begin With Evidence Before Expanding Across the Enterprise
Portfolio Opportunity Audit // $25,000–$50,000
A fixed-scope examination of the portfolio acquisition estate, including measured baselines, modeled exposure, opportunity prioritization, and an executive findings report.
Controlled Proof Pilot // $50,000–$90,000
A ninety-day experiment covering one market, one service or keyword cluster, a Nova landing environment, attribution, testing, and executive reporting.
Enterprise Portfolio Program // Custom Scope
Implementation begins at $75,000. Managed enterprise programs begin at $25,000 per month.
You do not need to accept our model.
Let us test one campaign against one Nova landing page and allow the results to decide.
[ Discuss an Enterprise Acquisition Pilot ]